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From vision to reality: Why founders & small entrepreneurs fail

From vision to reality:
7 reasons why founders and small entrepreneurs are highly likely to fail to successfully implement their vision in the market and to grow successfully and profitably nationally and internationally

Do you have a great idea and a clear vision for your company, but implementing it on the market is proving more difficult than expected? The good news first! You are not alone! Many founders and small entrepreneurs face similar challenges when it comes to successfully implementing their vision and making their company grow strongly and profitably both nationally and internationally. But there is hope! In this article, we will identify some of the most common problems and give you practical tips on how to overcome them.

1. lack of market analysis and strategy

A common problem for founders and small entrepreneurs is to realize their vision without conducting a thorough market analysis and strategy. It is important to understand the market, know your customers’ needs and develop a strategy to successfully sell your products or services. If you don’t have enough time or resources to conduct a comprehensive market analysis, you can hire a professional mentor to help you.

2. difficulties with financing

Another challenge for founders and small entrepreneurs is to have enough financial resources to keep their business running and growing. It can be difficult to find investors or loans, especially if you don’t have a proven track record. In this case, you should consider alternative financing options, such as crowdfunding or microloans. professional advice can show you a wide range of alternative financing options and work out the best solution with you.

3. lack of visibility and marketing

Even if you have a great product or service, you may struggle to attract customers if you don’t have enough visibility. An effective marketing strategy is essential to reach your target audience and promote your products or services. For example, you can use social media to promote your brand, implement SEO strategies to optimize your website, or even use influencer marketing to reach your target audience.

4. difficulties with expansion

Once you have successfully built up your company, you will probably want to expand into new markets. However, this can be a major challenge, especially if you want to tap into international markets. It is important to understand the cultural differences, regulatory requirements and market trends of the target countries.

5. inadequate business planning

Detailed business planning is essential to successfully build and grow a company. If business planning is inadequate or important factors are not taken into account, the company can quickly fail.

6. expectations too high

Founders and small entrepreneurs often have too high expectations for the growth of their company. If these expectations are not met, the company can quickly find itself in a crisis. An external consultant can often break down expectations into realistic goals so that the pressure is taken off and progress is much more enjoyable and achievable.

7. lack of support

It is important to receive support and resources from outside in order to successfully build and grow a company. If this support is not available or is used incorrectly, the company can quickly fail.


Successfully implementing your vision in the market and realizing strong growth can be very difficult and full of risks, but there are solutions to the challenges you will encounter. A thorough market analysis, a clear strategy, alternative financing options, an effective marketing strategy and the right mentor not only create sustainability, but also immediate help and a reliable process with which you can achieve your goals successfully and minimize risk, save considerable misinvestments and costs and build successfully on a healthy foundation from the outset.

Curious ? Then register here for an initial non-binding 30-minute strategy meeting where we will analyze your situation in detail.

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